We kept posting content and hoping for the best. Upload, wait, check analytics, feel bad, repeat. There had to be a better way to know if something was going to work before putting it out there.
So we built Synthiya. It scores your content on 264 factors before you post. Not after. Not during. Before. That's it. That's the whole idea.
Product, business, and the relentless DMing. The person who scores 50 creators' content every morning and DMs them the results. If you got a random DM with your score, that was probably Suvajit.
We were posting content every day. Sometimes it did well. Sometimes it flopped. We never really understood why. Analytics told us what happened after the fact, but by then the content was already out there, underperforming.
We started manually checking our own posts against a list of things we knew mattered: is the hook strong enough? Is the lighting right? Does the caption create curiosity? After a while the list had 264 items on it. So we turned it into software.
Synthiya is what we wish existed when we started. Not another scheduling tool. Not another analytics dashboard. Just a straight answer: is this going to work, and if not, what do I fix?
Score content for any platform. We're not a scheduler, we're the step before scheduling.
We ship weekly. Here's what's coming:
We read every message. No support tickets, no chatbots. Just us.
Built in India. For creators everywhere. We're two people with a laptop and an idea. If you find bugs, tell us. If you have feature requests, tell us. If you just want to say hi, tell us. We're here.
— Suvajit & Sourav