# App Store optimization (ASO)

> App Store optimization (ASO) is the work of making your store page easier to find and more likely to win downloads.

Source: https://synthiya.ai/glossary/app-store-optimization · Updated 2026-10-09 · By Synthiya

ASO has two halves. The first is being found. Your app name, subtitle and keywords help your app show up in App Store search. The second is being chosen. Your icon, screenshots, preview video, description, rating and reviews all help people decide.

Ratings and reviews play a part in both. Your rating shows in search results, next to your icon. And reviews answer the question every shopper has: does this app actually work?

## How reviews feed ASO

Read your reviews for the words users use. Those words make good keywords and screenshot captions. Then fix the complaints that keep coming up, so your rating and reviews help you rather than hurt you.

> **Example:**
> A budget app's reviews keep saying "finally a simple budget app." The team adds "simple budget" to its subtitle and first screenshot. Now the store page matches how real users describe the app.