Guides for app makers
Plain answers on app reviews, ratings and customer feedback. Written for indie makers and small SaaS teams.
Reviews and ratings
How to respond to App Store reviews (with copy-paste templates)
A simple way to reply to App Store reviews, good and bad. Includes copy-paste reply templates, what Apple allows, and mistakes to avoid.
How to handle a wave of 1-star reviews after a bad update
A calm, step-by-step plan for when an update goes wrong and 1-star reviews pour in. Find the cause, stop the damage, reply well, and recover your rating.
How to get more App Store reviews (without breaking Apple's rules)
Get more App Store ratings and reviews the right way. When to ask, how Apple's review prompt works, the 3-per-year limit, and what Apple bans.
App Store ratings explained: how the stars really work
How App Store ratings work, in plain English. Ratings vs reviews, the rating for each country, rating resets, review summaries, and what you control.
What is a good App Store rating? (And how to raise yours)
What counts as a good App Store rating, why the number alone can mislead you, and a step-by-step plan to raise yours.
How to find app ideas in App Store reviews
Use other apps' reviews to find app ideas people already want. A step-by-step method, the phrases to look for, and how to test an idea fast.
Customer feedback
How to analyze customer feedback (a simple system for small teams)
A plain, step-by-step way to analyze customer feedback from reviews, support, surveys and chats, so you know what to fix or build next.
How to reduce churn with customer feedback
Use customer feedback to learn why people cancel, spot the warning signs early, and win them back. Exit surveys, signals to watch, and a weekly routine.
NPS vs CSAT: which survey should you use?
NPS vs CSAT in plain English. What each one measures, how to work them out, when to use which, and how to get answers you can act on.
How to collect feedback on your website (without annoying visitors)
Simple ways to collect website feedback, like a feedback button, short surveys, a feedback page and email. What to ask, where, and how to act on it.
Quick answers
Jump straight to the answer you need.
- Can you reply to App Store reviews?
- Why should you reply to reviews at all?
- What should you do first when bad reviews pour in?
- How do you find out what broke?
- How do you ask for App Store reviews in your app?
- How often can you ask for a review?
- What is the difference between a rating and a review?
- How is your App Store rating shown?
- What is a good App Store rating?
- Why does your rating matter?
- What does it mean to analyze customer feedback?
- Where should you collect feedback from?
- Why are app reviews a good place to find ideas?
- Which apps should you study?
- What is churn, and how do you measure it?
- Why does feedback help reduce churn?
- What is NPS (Net Promoter Score)?
- How do you calculate NPS?
- What are the best ways to collect website feedback?
- What questions should you ask?
Glossary
All terms →Short, plain definitions of the words you will meet in reviews, surveys and churn reports.
- App Store optimization (ASO)
- App Store rating
- Churn rate
- Competitive analysis
- CSAT (customer satisfaction score)
- Customer Effort Score (CES)
- Customer feedback loop
- Developer response
- Feature request
- Feedback tagging
- In-app review prompt
- Incentivized reviews
- Jobs to be done (JTBD)
- Net Promoter Score (NPS)
- Product-market fit
- Rating reset
- Retention rate
- Review bombing
- Review sentiment analysis
- Voice of the customer (VoC)
See what users say about any app
Paste an App Store link or type a name. Synthiya reads the latest reviews and sums up what people love, hate and want. It is free.